3 Basic Rules Of Bespoke Web Design

Do you think you are missing out on large numbers of customers? It could be the case if you are hardly visible on the web. There are millions of prospective clients out there looking for quality products and trusted services yet they are unlikely to shop at poorly made sites. Bespoke web design is all about bringing in as much business as possible. Below are 3 basic rules you need to follow to stay competitive on the e-market.

Rule 1: Usability
The amount of time customers spend navigating through your site determines how user-friendly it is. Ideally, they should be able to find products and services within 3 clicks; otherwise they are very likely to turn to your competitors. Specialists in bespoke web design recommend you should use widespread colours to spotlight hyperlinks and traditional navigation tools. Even though conventional web design features may look boring at times, they are generally known and will help your clients navigate their way through your web pages trouble-free. Novelty tools are appropriate provided you are 100 per cent certain they will improve usability. If you choose to emphasise links differently rather than by means of colour, make sure they look unique amid the rest of the text. For bespoke web design, you can use bold fonts, larger font sizes, underlining or a combination of these techniques.

Rule 2: Readability
No matter what you are selling, all information on your site should be reader-friendly. Playing with colours, font sizes and capitalisation can be detrimental to your business sometimes. Users may find it hard to read text if the font size is too small or too large or if you display light-coloured text on a dark background. Excessive use of capitalisation may distract the customer from products and services you are selling so always keep in mind a web page needs to be easy and fast to scan. The main rule of bespoke web design is not to obscure text with eye-catching backgrounds, extreme font sizes and excessive use of capitalisation. Moderation is the right way to attract visitors and turn them into potential customers.

Rule 3: Speedy downloading
Do you think there are plenty more fish in the sea? Losing customers because of long download times is unreasonable and very expensive. Studies show users are unlikely to visit your website if they are unable to download your pages within 15 seconds. Animation looks great and eye-catching but animation graphics are very large files that take minutes to be downloaded. Test your pages and add animation unless it doesn’t affect the user’s shopping experience. Bespoke web design experts believe even sites targeted at high-end users need to consider download times. If your business hasn’t achieved brand name recognition yet, it is better to keep your download time as short as possible.

Getting all things right is fundamental to success. A professionally created website is the one that is able to turn random users into prospective buyers within seconds. To be well on the road to bigger profits, make sure your web pages are easy and fast to use, read and download.

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