New Year, New Web Design

What was your New Year resolution? To pull in more visitors to your site, promote repeat business and improve your search engine rankings? But do you know that success of your online business will largely depend on your web design in 2012? Trends have shifted once again, and Internet users and search engines expect your site to change as well. Here are top 3 trends to be followed in 2012.

TREND 1: Go minimal
E-commerce sales from mobile devices are predicted to skyrocket in 2012. In 2010, e-purchases on Black Friday in the USA reached 3.2%; in 2011, this number grew to 9.8%. According to estimates, about 5 billion mobile devices were in service worldwide at the end of 2011. These figures should be taken into account when you will be upgrading your web design. Users are no longer interested in zooming in and out images or text and expect their web experience to be elevated this year. By going minimal, you can create a website that is easy to browse through on a phone by simply scrolling down pages. Circles are expected to be the hot trend and can make a great complement to your minimalist web design.

TREND 2: Look great in social networks
A study carried out in spring 2011 showed that at least 25% of respondents in 15 out of 21 nations surveyed used social networking sites. Israel (53%) topped the list of countries with big social networking communities. About 50% of Americans and 43% of the British use Facebook, Twitter and other sites to interact with peers, colleagues, friends and family. For this reason, it makes sense to give your social media page a makeover in 2012. Add a few creative web design elements from your website to look professional and trustworthy in social networks.

TREND 3: Be content wise
Relevance is the order of the day. Content has always been of central importance but this year you should think twice before uploading any data onto your site. Web surfers and search engines will be assessing your site based on the relevance of information and keywords provided on each page. While appropriate information about products and services can earn you a solid reputation as a professional and knowledgeable marketer, relevant search terms will likely put you well on the road to better search engine rankings.

A New Year means a new battle for the customer. In 2011 the user’s browsing habits changed so your web design should evolve rapidly to live up to their expectations in 2012. A fresh, trendy and professional look can bring in more business and rank your site higher in search engine results. Specialists in web design in Cambridge can help you stay in tune with the current trends.

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