Articles > Four Common Mistakes To Avoid In Web Design In Northampton
Four Common Mistakes To Avoid In Web Design In Northampton
Excellent website design has become a rule of thumb for most e-tailers lately.
Making your website usable can enhance the experience of your website visitors and
entice them to return for more. If you want to deliver great user experiences it’s
important to avoid some of the basic mistakes in web design which can alienate users
from visiting your website.
1. Wrong content
Good web design in Northampton means not only usability but also
good copy. Copy is all the
text content you have on your website so it needs to be unique and well-structured if you don’t
want to lose your potential customers. Often website visitors don’t read everything from top to
bottom but rather start reading whatever pops out at them first and then move to the next thing
that captures their interest. You can improve your copy by adding stronger, higher-contrast colours
and larger fonts or by using images next to the text to give it even more visual appeal.
2. Poor navigation
Today customers have become increasingly savvy and are no longer willing to put up with
experiences that do not live up to their expectations. That’s why online companies need to
pay attention to their web design in Northampton
and make sure it enhances their customers’
experiences. Effective website design and navigation help you answer the following questions:
where you are, where you can go next, where’s the home page. It needs to be simple and consistent
if you want to succeed and attract more visitors to your website.
3. Inconsistency
Users visit sites because there's something they want to find out or buy your product.
The ultimate failure of web design is when the website fails to provide the information
users are looking for. Sometimes the answer is simply not there and you might lose sales
because your web design in Northampton
doesn't meet their needs. Sometimes the specifics
are buried under a thick layer of advertisements and bland slogans but since users don't
have time to read everything, such hidden information may also make them leave your site.
4. Poor graphics
Colours and contrast aren’t usually high up on the list of priorities when it comes to
creating a professional website. However if your web design doesn’t have sufficient
contrast (text compared to its background), people may have difficulty reading your
content. Colours and contrast are important because they can be used to create visual
interest and grab the attention of the user. They can equally be effective to organise
the flow and hierarchy of a web page.
Using graphics in your web design in Northampton
can visually enhance the appearance
of your site as well as support and substantiate your copy. Nonetheless using load-intensive
graphics or photos in web design can drive your visitors away because no one wants to wait
for a web page which takes long to load. Too many ads and images on a page can make your
website design distracting and unattractive.
Anytime you wish to add a new feature or advanced technology to
your web design in Northampton,
first consider whether it’s worth spending your money on polishing the quality of what you
already have. Most online companies contribute more to their websites efficiency with better
layout and content than with any new technology.
Back To Articles