| 1 | Keyword in your url | Make sure you have your keyword(s) in your url |
| 2 | Keyword in domain name | Make sure you have your keyword(s) in your domain name |
| 3 | Keyword in your title tag | Get your keyword(s) in your title tag |
| 4 | Keyword in meta description tag | Get your keyword(s) close to the beginning, no more than 200 characters though! |
| 5 | Keyword in meta keyword tag | Add your keyword(s) in the keywords tag, every word you add in this tag must appear in the body of the page, no single word word can appear more than once. use less that 10 words! |
| 6 | Keyword in body text | keyword density is based on topic of the content, as a general rule, keep this between 2-3%. more than this may take you over the spamming threshold, which is where you do not want to be. |
| 7 | Keyword in h1, h2, h3 tags | Use these appropriately and in the order they should be. |
| 8 | Keyword in bold tags | Make sure your keyword appears at least once on your page in strong or bold tags |
| 9 | Keyword in alt tag | Alt tags should describe the image, do not fill with keywords unnecessarily or you will be red flagged! |
| 10 | Length of url | Keep the url length to less, ideal is less than 80 characters, not only for search engines but for your visitors as well |
| 11 | Links out from your website | Keep links out of your website to less than 2000, anymore and Google will think you are something you are not, enough said on that one! |
| 12 | Hyphens in a url | Do not use more than 5 hyphens in a url, if you go over 10, you are spamming. |
| 13 | Keep your page size down | The faster the page loads, the more uses will love it and Google will love too. |
| 14 | Linking to an authorative website | We recommend linking to these type of websites, sites such as Government websites and/or Wikipedia provide your visitors with and authority |