Have you ever thought that your organisation could be global? Social business networking is a great way of you standing on the technological soapbox shouting to millions of people - ”my company is great – come and visit my website”. It could be a great PR move to accelerate your company’s brand and get the story across.
Of course, there are many benefits of having your business on a social networking site, here are just a few:
Traffic
This is a wonderful way of increasing traffic to your website. The use of a video is also a great insight into the company and offers a more human touch. Offer a story about your company, how it started, introduce your staff and make it interesting.
Increase New Business
Social networking for businesses is another platform for you to increase your business sales. Some even say that using social networking for businesses is proving more popular than using search engine optimisation. If this is indeed the case, then it’s an avenue you need to explore.
Comments
It is always interesting to see what customers openly have to say regarding your business. It’s always great to see positive comments, but if some of the comments are negative, you could perhaps turn these into a ‘positive’. Social networking enables you to measure what negative areas there are in your business, and then you can set about putting them right. Customers will very often not admit to a company when they are unhappy about a product or service, but will write about it on a social networking site, perhaps to get it off their chest or just to warn other potential customers. Either way, you have their honest comments and you can then investigate. It’s a great way of measuring customer satisfaction.
Understanding the Customer
You know you have a great brand or service on offer, but instead of asking for feedback, social networking for businesses is a great way of finding out customers’ perception of your service or brand. You then have a better image of your customers’ requirements.
Fly On The Wall
Once you are using social networking, you are able to monitor the conversations about your company. A great way of eavesdropping on the world! It could give you an insight into what the customers expect from you.
A Problem with a Product or Service?
This is a great way of finding out if there is a potential problem with your service or product. Many problems or issues may be ironed out speedily through the use of social networking sites.
Bounce Rates
This is an interesting area to monitor. If your website visitors are visiting your site and leaving quickly, you may not have the relevant information on your home page. Ensure you engage the visitor immediately with all the information they are searching for.
How Will I know if it is Working?
An increase in web traffic and sales are a true indication that social networking is working for you.
If you feel you wish to establish your presence on a social networking site, this may be the time to forge ahead. Listen to your customers and learn from their comments and build a rapport with them.
Speak to Pebble today to find out more.