What is it exactly?
Let's imagine you have a friend called David, he browses round the internet finds a website he likes and clicks on the +1 button within a website. By doing this he is basically creating a kind of bookmark for all his friends to see, he is saying that this website is good and wants to let his friends know, stamping his approval.
When his friends are searching on the Internet and they visit websites they will see that David +1'd this.
You are immediately drawn to this, it is human nature right? Also, you trust your friend's recommendation and are likely to read more and possibly buy products or use their services.
The Benefits
Your website is now becoming a bit more social. People who 1+ your website is telling their network of friends they like your website, they tell their network of friends and the chain goes on. You'd be surprised how big this chain becomes.
See the video from Google.
For more information about integrating Google's +1 into your website,
contact usAlso, if you like our website, +1 it! On the left of the page.