We all know that the most important people in this audience are potential customers and current clients. It is these guys you have to thank that you are actually in business, but the humble search engine should not be overlooked.
We have to have a look at what the Search Engine's purpose is - let's take Google or Bing as an example. Its primary objective is to provide the most relevent and important content it has available in its database of websites it has visited and indexed.
Let's not forget that your webpage (which has your new great content on it!) is competing with millions of other web pages on the internet to get seen and heard.
So let's take a look at an example of a bad page link and a good page link.
Scenario:
You have created a great page on your website talking about black pens.
If you have a website where you can add pages through some kind of Content Management System and you create a new webpage for your website for the black pens, you may end up, when taking a look at the front of your website, seeing something like:
www.mycoolsite.co.uk/?pageid=123
You can see that when Google or Bing indexes your black pens page, they will go through your content and meta description or maybe even keywords to index the page.
Now, let's imagine Google and Bing index your page, they can see you have great information on black pens. In your meta description you speak about black pens and you now have a page name like this:
www.mycoolsite.co.uk/back-pens.htm
Google and Bing take your page name into account as the term 'black pens' forms part of the result set (page name, page content, meta description) and you would appear higher in these search engines.
Summing up:
If you can do it, please do it. If your system can't do that, Contact Pebble, our bespoke CMS solutions generate SEO-friendly pages for your website.