Having a website kept up to date is essential, not only for people who want to read about you but for potential customers who are looking at your business.
Let’s say you arrive at a website and you see a bit of news that is dated July 2010 and it reads something like “new website launched!” You can assume that this was the first and last time somebody from that company updated it.
Most modern websites contain a layer what is normally called a content management system (CMS). This is basically an area where the website owner can login securely, choose a page on their website that they would like to update and make their changes through an interface what is generally know as a WYSIWYG (what you see is what you get) editor.
This is generally similar to a Microsoft Word environment which most people are familiar with and a layout where you can add, remove text with the additional functionality of being able to add photos and videos to the page.
If your website does not have an area where you can update the content easily then it might be about time for you to consider investing in a website that you can keep up to date yourself.