You may have heard the words “You need an SSL” or “Have you got an SSL on that?” in passing, and you are probably wondering why this is important. We have prepared this short article to give you the lowdown so you are prepared for the question. There are many benefits, but we just want to focus on three of them.

 

Let’s kick this off with “What Is It?” (If you know this already, skip straight down to the top 3 benefits.

 

What is it? An SSL Certificate That Is

An SSL (Secure Sockets Layer) certificate is a layer placed on your server where your website provides an increased layer of encryption. In the Pebble office, we were trying to come up with a good analogy for this, and if you think of it like this. If I were to pop a letter through your door, anyone in your house could read it. However, if I pop that letter through the door, but this time, it is inside an envelope with your name on it, that is starting to get pretty secure. This time, I have the letter, the envelope and a password to open the envelope; we are getting some way towards what an SSL certificate is. (We think you are getting the drift of this)

 

  1. Protect Your Visitors’ Data

Most website owners don’t need to secure their websites. Often, they will say, “I don’t take payments on my website; why do I need one?” – This is a fair point, but consider the other types of information you collect, maybe a name, address, email address, personal information, etc. This kind of information is passed from your visitor to you, and you can be sure that they are relying on you to get that data safely from them to you. Remember, the information a user enters on your website doesn’t go from them to you directly; it actually hops between hundreds of servers before it gets to you, and it is these servers you need to worry about.

 

  1. Protect Your Data

There may be a few of you in the office, and maybe you want to email Sally over in accounts or Bobby over in distribution. If you do not have an SSL certificate in place, then this is not secure. If you think that Sally or Bobby have sent you something that is personal to them, maybe they have new bank details or are sending a client’s banking information, then it is vital you have an SSL certificate in place to keep this secure.

 

  1. Think Google & Your Place In Their Search Results.

Google recently announced that it will show warnings in its Google Chrome browser if your website is insecure. As a result, it will be subsequently demoted in its rankings. This is not magic; the fewer people visit a website, the lower down in the listings you will be. If you rely on high-ranking positions, then an SSL Certificate is something you should seriously consider.

This was a quick post on the benefits of getting an SSL Certificate. I hope you enjoyed it. For more information, please contact Pebble on 01733 902070 or email us via our contact page.