Your brand spanking new website is now live. Now what I here you say?
So often, businesses large and small don’t realise that the work does not finish right after a new website is launched. To guarantee the success of your new site, you need to market it correctly, and this does not just mean paid-for advertising on Google. Organic search is just as important, and you can make all the difference by following a few quick wins with SEO (search engine optimisation). Here are five things that you can do yourself to give your site a fighting chance and flourish in organic search.
1. Page titles & meta descriptions
Whether your website is hosted on WordPress or Magento or another other CMS (content management system), you can easily edit those page titles and meta descriptions yourself. Both show up in organic searches and give a clear indication to Google and your potential customer about what the page is all about. Make sure these are succinct and contain as much relevant information as possible. These statements are attraction marketing at its best and the first thing people will see, and we need to use these to invite your customers in for a closer look
2. Improve your site speed
Site speed is one of the measures that Google uses to rank your website higher in search results. If you have a slow website, this creates a horrible user experience, and Google will not recommend you to people who have searched for your product or service. So what can you do to help speed your site up? You can improve it by reducing the size of images, ensuring that your website can load large files. This will have a positive impact and may mean better rankings in SERPs. Alternatively, you can talk to us about Cloudflare a free service that will increase your site speed overnight
3. Manage your 404 pages
404 pages, or dead pages, also create a poor user experience as users come on to the site and find dead pages, meaning they are not seeing the product or service they thought they were going to see. 404's impacts negatively on the site as a whole and is a bad signal for Google, and will result in reduced rankings over time. Removing and redirecting these pages means that users can move around the site without hitting any dead ends.
4. Improve content
Content is King, making sure your website is as engaging and useful to potential customers, you need to make sure that your on-site content is on point. Plug-ins like SEO Yoast will mention that material should be at least 350 words in length on each web page, but some websites say that it should be as high as 1000-1500 words. The more useful content, the better. You should make sure that it is easy to read and relevant; don’t try to pack it full or pad it out with waffle just because you want a more extended page.
5. Carry out keyword research
Keyword research is an essential part of ensuring that your website shows up in the right search on Google. If you are a bike company, you should be using keywords around relevant clothing items, descriptors, and brands, and you should be entering these on the pages where they show up. Try not to use obscure names as this means Google will not know what to rank the page on. Tools like Google Adwords and Google console can be used to make a comprehensive list of keywords for you to use in both advertising and on-site content.
With these five things in hand, your website will be in good shape to rank well on Google, meaning more customers will find your products or services. For tips on improving your web design, why not contact us for advice at Pebble today.