Straight from their blog recently, Twitter announced that it is currently in the process...

Straight from their blog recently, Twitter announced that it is currently in the process of rolling out a 280 character limit that has been in place since it first launched back in 2006. So they have recognised that there is too much "cramming" going on and want to address it. This is fair enough but way overdue.

Is it too late ?
At Pebble we think so. Alongside most companies, where Twitter was once the go to place for Marketing Influencing these days are pretty much over with most marketing companies preferring to choose the likes of Instagram & Snapchat as their primary platforms and giving a much higher engagement rate.

Has it still got a place?
We think so, snappy one liners sit nicely in the world of Twitter, these include punchy one liners from Comedians and travel announcements from TFL.

Summarising
We are not 100% convinced that this will make a huge difference to marketing companies who have already left Twitter and can't see them coming back, if they do then it will be a brief return. Good luck to Twitter! Photo Credit: Bloomicon