Amazon prepares for busiest Christmas day ever

Online retailer Amazon, which operates a huge distribution centre in Peterborough

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Its “Boxing Day” sale will begin a day early and transactions are expected to peak at around 8.30pm as customers log on after the day’s festivities.

Historically, Amazon has seen Christmas Day gift card sales peak at 10am as people who failed to finish their shopping make a last-ditch purchase, while the most popular time for digital downloads is noon as new gadgets are put to use before lunch.

Sales dip around 3pm in time for the Queen’s speech but they pick up in the evening with last year’s peak recorded at 8.32pm.

Xavier Garambois, vice-president of EU retail at Amazon, said: “The trends that emerge during the course of the day give us a fascinating insight into how the nation spends Christmas Day.

“The increased availability of home broadband and growth in shopping on tablets and smartphones means that it’s more convenient than ever to pick up a last-minute gift card or a bargain in the sales.”

The Amazon Fulfillment Centre in Kingston Park, Peterborough employs more than 1,000 people.

Source: Peterborough Today

Photo Credit: Twin Design

Amazon prepares for busiest Christmas day ever

Posted in Peterborough by on 24 December 2013

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Amazon prepares for busiest Christmas day ever Amazon prepares for busiest Christmas day ever Online retailer Amazon, which operates a huge distribution centre in Peterborough

Its “Boxing Day” sale will begin a day early and transactions are expected to peak at around 8.30pm as customers log on after the day’s festivities.

Historically, Amazon has seen Christmas Day gift card sales peak at 10am as people who failed to finish their shopping make a last-ditch purchase, while the most popular time for digital downloads is noon as new gadgets are put to use before lunch.

Sales dip around 3pm in time for the Queen’s speech but they pick up in the evening with last year’s peak recorded at 8.32pm.

Xavier Garambois, vice-president of EU retail at Amazon, said: “The trends that emerge during the course of the day give us a fascinating insight into how the nation spends Christmas Day.

“The increased availability of home broadband and growth in shopping on tablets and smartphones means that it’s more convenient than ever to pick up a last-minute gift card or a bargain in the sales.”

The Amazon Fulfillment Centre in Kingston Park, Peterborough employs more than 1,000 people.

Source: Peterborough Today

Photo Credit: Twin Design

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  • Pebble Ltd (Peterborough)
    26 Tesla Court
    Innovation Way
    Peterborough
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    Tel: 01733 902070
  • Pebble Ltd (Kings Langley)
    The Old Chapel
    69 Primrose Hill
    Kings Langley
    WD4 8HX
    Tel: 01442 505878