Can-Spam - What It Is, The Facts & The Law

Let's start by explaining what it means...

share on facebook share on twitter share on google share on digg share on linked in share on stumble upon

Let's start by explaining what it means:
Controlling the Assault of Non-Solicited Pornography AndMarketing.

This was an act that was introduced in 2003. This act is a actually a law that establishes rules for commercial email and commercial messages and gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate this law.

The Bureau of Consumer Protection notes that CAN-SPAM doesn't just apply to bulk email. "It covers all commercial messages, which the law defines as 'any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,' including email that promotes content on commercial websites.

The law makes no exception for business-to-business email." It does, however, exempt transactional and relationship messages.

How it affects the UK
The Privacy and Electronic Communications Regulations 2003 covers the sending of email marketing. This legislation says that organisations must only send marketing emails to individuals if you have agreed to receive them, except where there is a clearly defined customer relationship.

We have compiled a short list of do's and dont's if you are considering sending emails from your organisation

DO

  1. Include your valid physical postal address in every email you send out.
  2. Provide a clear and obvious way to opt out of every email you send out, and honor the unsubscribe within 10 business days. This is generally what is described as an "unsubscribe"
  3. Use clear "From," "To," and "Reply to" language that accurately reflects who you are. This applies to the person or business sending the message, as well as the domain name and email address

DONT'S

  1. Do not sell or transfer any email addresses to another list.
  2. Do not make it difficult to unsubscribe from emails.
  3. Do not charge a fee or require a recipient to provide personally identifying information beyond an email address or make recipients take extensive steps other than simply replying to an email or visiting a single page on a website to unsubscribe themselves from your emails.
  4. Do not use deceptive subject lines in your emails that misrepresent the contents of your message.

Can-Spam - What It Is, The Facts & The Law

Posted in Marketing by on 05 January 2014

Related Posts

Why You Are Losing Sales To The Competition
WHY YOU ARE LOSING SALES TO THE COMPETITION
Just Remind Me, Who Is My Customer?
JUST REMIND ME, WHO IS MY CUSTOMER?
How To Pick The Right Domain Name in 2016
HOW TO PICK THE RIGHT DOMAIN NAME IN 2016
What is Google Remarketing?
WHAT IS GOOGLE REMARKETING?
Why Your About Us Page Can Be Your King
WHY YOUR ABOUT US PAGE CAN BE YOUR KING
The importance of using your company email domain
THE IMPORTANCE OF USING YOUR COMPANY EMAIL DOMAIN

Fresh From Twitter...

Join the conversation on Twitter @pebbleltd
for all the latest news on web design, ecommerce and search engine marketing with one of the leading web design agencies in the uk

  • Pebble (Peterborough)

    26 Tesla Court
    Innovation Way
    Peterborough
    PE2 6FL

    Tel: 01733 902070

    View On Map

  • Pebble (Kings Langley)

    The Old Chapel
    69 Primrose Hill
    Kings Langley
    WD4 8HX

    Tel: 01442 505878

    View On Map

Pebble Ltd is registered in England & Wales: 06257777 and registered for VAT No: 993 3500 06

Pebble Ltd is Data Protection registered ZA122783

Can-Spam - What It Is, The Facts & The Law Can-Spam - What It Is, The Facts & The Law Let's start by explaining what it means...

Let's start by explaining what it means:
Controlling the Assault of Non-Solicited Pornography AndMarketing.

This was an act that was introduced in 2003. This act is a actually a law that establishes rules for commercial email and commercial messages and gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate this law.

The Bureau of Consumer Protection notes that CAN-SPAM doesn't just apply to bulk email. "It covers all commercial messages, which the law defines as 'any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,' including email that promotes content on commercial websites.

The law makes no exception for business-to-business email." It does, however, exempt transactional and relationship messages.

How it affects the UK
The Privacy and Electronic Communications Regulations 2003 covers the sending of email marketing. This legislation says that organisations must only send marketing emails to individuals if you have agreed to receive them, except where there is a clearly defined customer relationship.

We have compiled a short list of do's and dont's if you are considering sending emails from your organisation

DO

  1. Include your valid physical postal address in every email you send out.
  2. Provide a clear and obvious way to opt out of every email you send out, and honor the unsubscribe within 10 business days. This is generally what is described as an "unsubscribe"
  3. Use clear "From," "To," and "Reply to" language that accurately reflects who you are. This applies to the person or business sending the message, as well as the domain name and email address

DONT'S

  1. Do not sell or transfer any email addresses to another list.
  2. Do not make it difficult to unsubscribe from emails.
  3. Do not charge a fee or require a recipient to provide personally identifying information beyond an email address or make recipients take extensive steps other than simply replying to an email or visiting a single page on a website to unsubscribe themselves from your emails.
  4. Do not use deceptive subject lines in your emails that misrepresent the contents of your message.

Contact Pebble

  • Pebble Ltd (Peterborough)
    26 Tesla Court
    Innovation Way
    Peterborough
    PE2 6FL
    Tel: 01733 902070
  • Pebble Ltd (Kings Langley)
    The Old Chapel
    69 Primrose Hill
    Kings Langley
    WD4 8HX
    Tel: 01442 505878