There are a few reasons for this which we speak about below:
Consider your user (your customer or potential sale)
We have evolved in recent years, have gotten a little impatient and expect everything now. This is no different from the way users interact with the internet. If you are lucky enough for a user to find your website amongst the other billions that are listed on Google and they click to view yours then that is 1-0 to you.
So far in this short journey the user has carried out a search, they have found the link to your website in record speed (served up by the search engine).
They then click on your link to view your website.
What should happen now
Your website needs to load within 2 seconds, this sounds like a short time but it has to be 2 seconds or less, anything more than that and you run the risk of upsetting the user (they probably won't cry or shout) but subconsiously they feel let down and you can understand that. They have raced to your website and suddenly they are halted in their tracks.
They will immediately hit the back button and search out a website that can load quickly. (try this yourself and gauage your own reactions)
Why do Google care about website speed?
It is similar to the above. They want the whole searching experience to be rounded (it makes for a nice user experience), they want you to visit their search engine, find the most relevant results and deliver you to the website and find the information you were looking for in the quickest time possible.
Things you need to do:
Step 1 - Go to a website speed test tool like http://tools.pingdom.com and put your website address in
Step 2 - How quick does your website load?
More than 2-3 seconds?
Speak to Pebble today on ways in which we can help speed up your website.
Less than 2 seconds?
This is great news, you have joined websites like Google, Bing and Pebble.
Our website loads in 768 milliseconds (just over half a second). Which, according to Pingdom, is 93% faster than all websites that have been tested to date on Pingdom.