Don't lose out after your customer checkouts

Pebble look at ways to increase engagement with users once they have checked out on your website.

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If you sell online and offer customers to chance to pay online then your checkout page may not be doing you justice, if your customer journey ends there then we need to be adding a little more engagement here. Let's have a look at a few things to engage with your customers after they have completed their payment:

1. Don't Keep Them In The Dark

Not everyone understands the process of buying products from you so keep them in the loop with how your business works, you can easily explain what the next steps are for your customer, as an example:

Thanks for your payment!

We have received your order and our expert staff are getting this ready for you.

We have sent you an email with your order number and we will send you another email when your product(s) have left our warehouse. If there is a tracking number it will be included in your email.


2. Offer A Discount Code

This method is highly effective and has excellent conversion rates for returning customers. Once they have checked out, offer them a discount code and some teaser text, e.g. 

Thanks for your order. As a small thank you we'd like to offer you this discount code which will give you 10% off your next order.


3. Get Them On Your Mailing List

You can ask your customer if they want to be kept up to date with the latest offers from you. The conversion rate of signing up on this page is high as they have completed a purchase from you and you can segment your users for email marketing.


4. Get Vital Feedback

A popular engagement technique is to get valuable feedback on how their purchase went. This is important to you on progressing your website and ensuring the customer journey is as smooth as possible, ask simple but effective questions like, "How was your shopping experience?", "Would you recommend us to a friend?" etc.


5. Social Sharing

Social Media is a useful marketing platform and you can ask your visitors to share their purchases online (if suitable) to their social media channel. You may have seen this kind of method before, it looks something like: "I just bought a [product name] from [retailer]" where they can post it to Facebook, Twitter, Pinterest, Instagram.


We hope these small tips will help you with adding some focus to your order complete page on your ecommerce website.

If you website does not feature these then speak to the ecommerce experts at Pebble who will be more than happy to advise. You can call Pebble on 01733 902070 or email us via our contact form.

Don

Posted in Ecommerce by on 06 January 2017

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  • Pebble (Peterborough)

    26 Tesla Court
    Innovation Way
    Peterborough
    PE2 6FL

    Tel: 01733 902070

    View On Map

  • Pebble (Kings Langley)

    The Old Chapel
    69 Primrose Hill
    Kings Langley
    WD4 8HX

    Tel: 01442 505878

    View On Map

Pebble Ltd is registered in England & Wales: 06257777 and registered for VAT No: 993 3500 06

Pebble Ltd is Data Protection registered ZA122783

Don't lose out after your customer checkouts Don't lose out after your customer checkouts Pebble look at ways to increase engagement with users once they have checked out on your website.

If you sell online and offer customers to chance to pay online then your checkout page may not be doing you justice, if your customer journey ends there then we need to be adding a little more engagement here. Let's have a look at a few things to engage with your customers after they have completed their payment:

1. Don't Keep Them In The Dark

Not everyone understands the process of buying products from you so keep them in the loop with how your business works, you can easily explain what the next steps are for your customer, as an example:

Thanks for your payment!

We have received your order and our expert staff are getting this ready for you.

We have sent you an email with your order number and we will send you another email when your product(s) have left our warehouse. If there is a tracking number it will be included in your email.


2. Offer A Discount Code

This method is highly effective and has excellent conversion rates for returning customers. Once they have checked out, offer them a discount code and some teaser text, e.g. 

Thanks for your order. As a small thank you we'd like to offer you this discount code which will give you 10% off your next order.


3. Get Them On Your Mailing List

You can ask your customer if they want to be kept up to date with the latest offers from you. The conversion rate of signing up on this page is high as they have completed a purchase from you and you can segment your users for email marketing.


4. Get Vital Feedback

A popular engagement technique is to get valuable feedback on how their purchase went. This is important to you on progressing your website and ensuring the customer journey is as smooth as possible, ask simple but effective questions like, "How was your shopping experience?", "Would you recommend us to a friend?" etc.


5. Social Sharing

Social Media is a useful marketing platform and you can ask your visitors to share their purchases online (if suitable) to their social media channel. You may have seen this kind of method before, it looks something like: "I just bought a [product name] from [retailer]" where they can post it to Facebook, Twitter, Pinterest, Instagram.


We hope these small tips will help you with adding some focus to your order complete page on your ecommerce website.

If you website does not feature these then speak to the ecommerce experts at Pebble who will be more than happy to advise. You can call Pebble on 01733 902070 or email us via our contact form.

Contact Pebble

  • Pebble Ltd (Peterborough)
    26 Tesla Court
    Innovation Way
    Peterborough
    PE2 6FL
    Tel: 01733 902070
  • Pebble Ltd (Kings Langley)
    The Old Chapel
    69 Primrose Hill
    Kings Langley
    WD4 8HX
    Tel: 01442 505878