It is all about the photographs used for the products. We have to remember that you are not a physical shop so your customers cannot come in and touch, taste or smell the products you are selling so the best thing you can do is invest in your product photography which after all has to do twice as much work to seel themselves.
However, there’s a little more to good product photography than simply making the products look great. The images should work with the overall web design and look and feel of your ecommerce website. Everything has to blend together perfectly and the images look like they were taken just for you. Here are a few key things to bear in mind when you’re taking product shots.
Keep the background plain
Remember it is all about your products, they need to be in the forefront selling themselves
Product variations (colours)
If your products come in different colours then you need to show them all. You have to remember that your potential customer is not familiar with your products and they have to visualise them.
Use High Resolution Photos
Using advanced ecommerce websites like Pebble build you are able to give the user the ability to zoom right in on product photos. Product detail is essential for your customers.
Using these simple steps will ensure that you turn browsers to shoppers. Please remember to invest your time and money into not only the right ecommerce solution but also to do your products justice.