Here at Pebble we want our customer to drive sales online, therefore we have put together an overview for 2017 on what you should look out for and help build up a solid marketing strategy for this year.
The idea behind this is to align offers for your customers based on key calendar dates. We have also put a handy image below:
Start of the year, lots of people are focussing on sports & fitness
This is a big month, events falling into February including Valentines Day, Pancake Day & London Fashion Week. People are also starting to think about doing their spring cleaning at home
Here we have the following things taking place including World Book Day, Mothers Day & St Patricks day. People are also starting to get out into the garden
Spring is definately on, here we see Weddings, Easter & The London Marathon. We start to see more outdoor sporting events on
Expect to see the following happening in May including Camping, Music Festivals, BBQs & Picnics. You can also look forward to Eurovision & The French Open
We are now entering Summer (proper), events include Fathers Day, Wimbledon, end of School Summer Balls/Events. Your Summer sales should be on (40% OFF)
Expect to see: End of the school year, University Graduations, Summer holidays. You will also see the Tour de France taking place
Often a quiet time for business but you can expect to see: The Great British Bake Off (yay!)
Things are starting to gear up again with London Fashion Week, kids going back to school (yay!), back to Uni & Freshers Week
We are now ramping it up with these events, Halloween, Buy British Day, Winter fashion and accessories are launching
We are now getting busy, you can look forward to: Fireworks Night, Black Friday & Cyber Monday. You should look to wipe 20% off your prices to move stock
The height of your trading season, expect to see these in December: Christmas Day, Boxing Day, Winter Sales on & Winter sports season
We hope this has given you a good steer on how to align your marketing to increasing sales on your website.
For more information about effective ecommerce solutions please contact Pebble on 01733 902070 or email us via our contact form.