There is no disputing that online ecommerce sales are growing at a massive rate. The graph below shows the increase in revenue that is currently underway in the UK and what is predicted.
If you are a retailer looking to start selling online then now is the perfect time to start. Having an online store used to cost thousands, if not tens of thousands of pounds but luckily it has become much more mainstream and with the help of web agencies like Pebble who specialise in Ecommerce this has become much easier to bring your business into a new digital era.
As a small business how can you benefit from going online?
It is a common question but a large number of businesses haven't even got a website let alone an ecommerce website. In this day and age we cannot understand this but it is never too late.
Years ago, having an ecommerce website selling products online used to be a luxury for companies dabbling with increasing sales revenue. These days, it is vital for business growth and development. It doesn't matter the size of your business, whether you are a market trader or a huge high street retailer, the time is now to start selling online.
2014 saw some massive retailing casualties including Phones4U, Athena, Unipart Automotive, Comet, La Senza and Jane Norman. It is likely these companies did not move with an ever changing landlscape of retail behaviour and sadly jobs were lost, not just at these companies but via the supply chain they used.
Here are some common questions we get asked about selling online
Is it expensive?
It doesn't have to be. Companies like Pebble tailor ecommerce solutions to match the requirements of companies with the added benefit of being able to scale up when required.
Do they work on mobile devices?
Absolutely, in this day and age more and more shopping is carried out by shoopers "on the move" therefore all websites we produce can be used on devices like smartphones and tablets.
How long does it take?
This largely depends on the customer. It can take as little as 4 weeks to bring an ecommerce website to market.
How do I ensure I get sales?
As with all aspects of your businesses, you will have a marketing strategy in place to drive sales, whether this is on or offline. Marketing is a vehicle to drive customers to your website and the website will process the customer's order.
Suggestions for standing out in the crowd
If you are a small business trying to compete with larger ecommerce websites like Amazon etc then there are lots of things you can do to get yourself noticed. It is the small things that matter when consumers choose where they shop, think about the following:
- Offer Free UK Shipping (incorporate carriage costs into your price)
- Offer Free click and collect from your retail premesis
- Offer Free returns (this is almost unheard of at the moment but this will emerge in 2015)
- Use companian apps to keep your customers engaged with your products
- Remarket your customers
- Use social media as part of your marketing strategy
There are so many benefits to selling online we could go on forever. If you have any questions about selling online please telephone us on 01733 902070 or email us via our contact page
Here are some useful resources:
- Sell online with Pebble
- Email Marketing
- Custom Facebook Design