Black Friday is the day after the USA holiday Thanksgiving Day. It is known as the start of holiday season shopping. Nearly every store comes out with massive sales and bargains of the year. Cyber Monday is the Monday after Black Friday where there are even more massive sales in stores and online. The reason it’s called ‘Cyber’ Monday is because when Black Friday first started, retailers noticed that by the Monday, people were still continuing their shopping online whilst at work that day.
In 2015, online retailers enjoyed a huge increase in sales where customers spent more than $7.5 billion online over the Black Friday/Cyber Monday weekend, resulting in record breaking sales. It’s already been predicted that this year’s sales are going to be bigger than ever.
Black Friday this year is on the 25th November and Cyber Monday is on the 28th November.
How do you get your site ready for the biggest shopping event of the holidays?
First of all, you need to prioritise your mobile site to be extra mobile friendly. The biggest driver of online sales is the smartphone. In fact, according to Google’s 2016 trend report, mobile in-store searches are up by more than 30% and 43% of mobile purchases are made by people who are looking at the products in-store.
So, you need to ensure your mobile site is a great experience, avoiding SEO pitfalls that slow down the speed of the site and you need to ensure the site has a straightforward, smooth, and easy checkout process.
It is also extremely important for your site to have enough bandwidth, enough RAM and fix any problems with it because the last thing you want is your site to crash for being unable to handle the floods of customers on your site.
Secondly, it is a really good idea to organise your site to have gift guides and videos for YouTube as 70% of consumers start shopping before they even know what to buy. Also, 68% of smartphone shoppers turn to YouTube when they’re deciding what to buy.
Another good way to get your site ready is to advertise to your customers your holiday sales though ads, email campaigns, blogs and dedicated landing pages. It’s also a good idea to include the year in your headlines so your customers know that the sales are current. You could also update your website so that customers notice your upcoming sales immediately. If you want to add a sense of urgency, you could even add a countdown to your homepage.
Something that makes a customer feel good about buying a product is a good review. In this case, it is best to ensure your best reviews come first as this is what customers will want to see when they search a product before committing to the sale.
A good way to encourage people to visit your site is to aim for paid ads that include incentives for sharing. For example, you could give away a promotional coupon code whenever someone shares your website with a friend.
You will have the best results if your site is responsive, well-organized and runs smoothly because amazing sales won’t bring you customers if your site is inaccessible.
Contact Pebble on 01733 902070 or email us via our contact form if your website needs a little help