When it comes to website analytics, Google is your friend, and a friend providing you with free data including lots and lots of data on your visitors. You may already have a bit of an idea on your customer base and demographic but the data doesn't lie. Used effectively you can successfully drive your marketing activities from this information.
We believe we already know who visits us here at pebbleltd.co.uk but was just interested at looking at this data in more detail.
As you can see below, we simply headed on over to https://analytics.google.com - found our website and chose Audience > Demographics
Google couldn't make it any more easier to understand who is visiting our website and you can see that as a business we need to be targeting the 25-55 age range and in particular male. It is pretty easy from there to know where these guys hang out so we could, if required, apply targeted marketing there.
Of course, this information is only available if you have Google Analytics installed on your website. If you have had a website built by Pebble then you will have this by default. If you are not sure whether you have this information available contact us on 01733 902070 or email us via our contact form.