Back in 2015 Twitter and Google announced a deal where Google will show live Tweets at the top of Google's desktop and mobile search results page. This is great news for users (only english right now) searching for companies and specific trending topics that will get the information that is directly relevent to the search.
You can see in the example below, over here at Pebble we use the hashtag "webdesign" ("#webdesign") quite a lot because this is what we do, entering this in Google's search allows us to see what is going on with this search term, Pebble were the last ones to tweet this so we appear above everything else.
More information is available over on the official Google blog post
For more information on getting your social media up to scratch and working for you contact Pebble on 01733 902070 or contact us via email.