As with all email marketing campaigns you will always have a certain amount of emails ending up in the recipients spam folder. The thing to be consious of is that every receiving ISP has its own spam filtering policies, some ISP are very good and some are just plain crazy.
The main thing is that this is not something you should worry about, we have some pretty simple steps below you should adhere to and keep this to a minimum.
Do not use your own email address as the "from" address
If you send an email to "email@example.com" and the from address is "firstname.lastname@example.org" it will almost certainly be market as spam.
Remember to look at the spam check before you send
When using Pebble's email marketing solution you will have the option to check it first for spam. This will highlight keywords that the system believes might be regarded as spam. It will also tell you the exact words that might be a problem.
Do not just send 1 image in your email
Delivery issues may occur if you just send 1 high quality image, the thinking behind this is spam filters cannot read words in images so it applies caution and will drop these into the recipients spam folder.
Use a decent "from" address
Try and use a company email address, avoid from email addresses such as hotmail.com, gmail.com etc.
Try using different subjects and content
The email content provides a major role in spam filtering, avoid using all uppercase characters and by testing different content and sujects you will be able to see the varying responses and delivery.
Be careful with your links
If you have links in your email you must be careful, spam filters look at all links, if you are linking to a website or domain that has a poor reputation then it will be marked as spam. There are plenty of online resources you can check to see if a domain is blacklisted. Never use URL shortening services for your links.
Check for valid HTML
Ensure your HTML markup is valid. Make sure your tags are complete and closed, also, you should not have dead images or any element that returns a 404 status code.
THis is a sure fire way to get your email marked as spam.
Do not copy and paste text from your word document to your email newsletter
When you copy from programs such as Microsoft word you are not only copying the text, you are copying inline styles, bad markup and possibly code. Copy it into notepad or equivalent to ensure your email is free of badness.
Do not make it spammy
If you are going to send am email, and you have the subject as "30% off all items this weekend" and in your content you have "30% off all items this weekend", this is what a spam filter would regard as "spammy" and it will be dealt with accordingly. Think of doing something like this:
Subject: 30% off all items this weekend
Content: Yes, that is right, this Saturday and Sunday we are reducing all items in store.
For more information about Email Marketing please contact Pebble on 01733 367799 or email us via our contact form. Pebble offer email marketing for business.