When it comes to pages on a website then the "Contact Page" is the darling of the bunch. Based on your business, it is the page where it is more than likely you want everyone to end up. We get a lot of questions about what should and shouldn't be on there, today we blast away the myths and give it to you straight for answering a few simple questions, we will also give you a few examples of great contact pages.
1. Should I show a map of my location(s) on my contact page?
This is a simple one, if you require customers to visit you for any reason then yes, a simple Google map on your contact page will work for you with a clearly identifiable pin of your location.
2. Should I have a form that a user fills in and submits?
This is a great idea but you should keep the form nice and short and gather the minimum amount of information necessary. Nobody likes filling in forms so keeping these nice and light will benefit you in the long run.
3. Should I have a CPATCHA on my form?
Yes, CAPTCHA is a great way to stop spammers submitting your form over and over. A genuine customer won't mind ticking a small box or entering a few characters on your form. It is pretty much the norm and accepted these days.
4. Should I display my address?
If there is a compelling reason why you wouldn't then you should, you re-enforce your credibility as a business to display your business address. Let your customer know you are real!
5. Do I add my opening/closing times?
Yes, it is important that you manage the customers expectations, if they are emailing you late at night and you have shown that your offices close at 5pm then you have managed the expectation that it is likely they will not get a reply straightaway. Companies like Pebble often build in functionality that will give customers a more customised response when it is out of hours.
Top tips to remember when building your contact page is to keep it simple, no spammy content, just create a simple mechanism for your customers.
Your Final Checklist:
> Keep the contact form short
> Add your telephone number(s)
> Add your opening times
> Add your business address
> Add your map
Contact Pages We Like...Simple
Contact Pages We Don't Like...Complicated
We hope you have found this post useful, for more details on how to make your contact page a success you can contact Pebble on 01733 902070 or email us via our cool contact page.
> Erm...What is CAPTCHA?
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