One of the best things a video can do is help your business stand out from your competitors. Whether you’re selling a product, a service or even a property, you will be able to go into a lot more detail if you include a video. You can also show off the personal side of the business, in fact, a recent survey revealed that...
90% of customers had previously had their decision influenced by a video!
Taking a more in depth look at personality, videos can show potential customers that there is a human side of your business, a factor that can set you apart from your competitors greatly. The online world can often seem very cold and money orientated, so a touch of personality and humanity can definitely make a real difference to customers. If your business does what others can’t, don’t miss out on an opportunity to give a product demonstration to thousands of potential customers! A simple video showing exactly what you do, or what you sell, and how it can make a difference will go a long way and is a lot more effective than a wall of text!
All of these ideas can help to keep your customers happily informed, not to mention the build up of brand recognition, but perhaps the most useful side of videos is their SEO
A huge part of Google’s ranking authority system is based on not only how many people visit your website, but also on how long they stay. More videos generally leads to longer visits, which gives you more authority with Google!
Finally, don’t forget the ability to embed YouTube videos on a page. Video testimonials from genuine customers will sell your brand far better than the most expensive paid ads!
For any more information on making video a part of your website, contact Pebble or give us a call on 01733 902070