Let's start by explaining what site links actually are and what they look like, a number of popular websites have site links, the vast majority do not.
The screenshot below shows what a site link is if you search for "pebble web design" as an example you will see we have site links, this is because (we are not getting big headed here) Google sees us as a website that has not only useful information but wants to help the user find the most useful information more quickly on our website.
It is important to note that site links cannot be bought and no one has a real definative answer as to why a website gets them, only that the Google's algorithm has determined that the website in question deserves to have them.
You can clearly see the visual benefits of having site links as the user is drawn to the options available and more than likely, one of the options is going to be something you are actually looking for. From a website designer/developer point of view, the only way you can get yourself down the route of even starting to get Google to think about awarding your website site links is to make sure you have a clear navigation structure, clear logic to links on your website, do not have links more than than three clicks away from your root pages and have loads of useful information that people want to read and/or find out about.
If and when you get site links you can manage these from your Google Webmaster Tools account, including removing any site links you do not want displaying.
For more information about site links and how you can get your website displaying them please contact us on 01733 367799 or send us an email via our contact form.
- Google Webmaster Tools
- Contact Pebble
- Search Engine Optimisation