Top 5 social media tips for 2014

If you are a small business you will know about the struggle of not only running your business

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If you are a small business you will know about the struggle of not only running your business but having to do social media marketing at the same time. more often that not the social media strategy will take the back seat.

As a new years resolution why not give it a go with some of the top tips for 2014

1. Get yourself to the right channel

Have a think where your potential customers and prospects hang out. as an example, if you are a driving instructor, your target age group is 17-25 year olds, this age group is Facebook territory, get yourself on Facebook and focus your attention there.


2. One thing at a time

It is much more effective if you focus all your attention on one social media channel. anymore than this and you will be not only diluting the quality but you will lose focus.


3. Be consistent

From the start, decide how much time you are going to focus on social media, if you can only afford to spend an hour a week then stick to that, it is not going to work if you spend 3 hours one day and then 20 next month.


4. Don't get interrupted

Try not to constantly go on social media during "non social media" time, getting distracted from your working day will mean you break the consistency rule (3), turn off email and sms notifications.

 

5. Review your analytics

As with everything in business (online or not), every activity should be yielding a result, this applies to social media. make sure you have analytics installed so you can monitor this


Here are some useful resources, best of all, they are free

Google Analytics

Sign up to Facebook

Sign up to Twitter

Sign up to Pinterest

Sign up to Linked in

Google Trends

Top 5 social media tips for 2014

Posted in Social Media by on 02 January 2014

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Top 5 social media tips for 2014 Top 5 social media tips for 2014 If you are a small business you will know about the struggle of not only running your business

If you are a small business you will know about the struggle of not only running your business but having to do social media marketing at the same time. more often that not the social media strategy will take the back seat.

As a new years resolution why not give it a go with some of the top tips for 2014

1. Get yourself to the right channel

Have a think where your potential customers and prospects hang out. as an example, if you are a driving instructor, your target age group is 17-25 year olds, this age group is Facebook territory, get yourself on Facebook and focus your attention there.


2. One thing at a time

It is much more effective if you focus all your attention on one social media channel. anymore than this and you will be not only diluting the quality but you will lose focus.


3. Be consistent

From the start, decide how much time you are going to focus on social media, if you can only afford to spend an hour a week then stick to that, it is not going to work if you spend 3 hours one day and then 20 next month.


4. Don't get interrupted

Try not to constantly go on social media during "non social media" time, getting distracted from your working day will mean you break the consistency rule (3), turn off email and sms notifications.

 

5. Review your analytics

As with everything in business (online or not), every activity should be yielding a result, this applies to social media. make sure you have analytics installed so you can monitor this


Here are some useful resources, best of all, they are free

Google Analytics

Sign up to Facebook

Sign up to Twitter

Sign up to Pinterest

Sign up to Linked in

Google Trends

Contact Pebble

  • Pebble Ltd (Peterborough)
    26 Tesla Court
    Innovation Way
    Peterborough
    PE2 6FL
    Tel: 01733 902070
  • Pebble Ltd (Kings Langley)
    The Old Chapel
    69 Primrose Hill
    Kings Langley
    WD4 8HX
    Tel: 01442 505878