This short post will focus on the changes in user behaviour when viewing websites and what to look out for and to ensure your website is geared up for it.
We have all heard about the upsurge in people using mobile devices to browse the web. There are a number of factors that have influenced this:
- Fast speed (3G, 4G, accessible WiFi)
- Better phones (Smartphones)
- User behaviour (I want the information now, not when I get home or back to the office!)
For most companies this is great, customers requesting your website on the move is great and you need to ensure what they look at is geared towards the device they are using. Whilst their are lots of devices it is actually pretty straightforward to ensure your website renders correctly.
Recently Google threw a curveball into the mix and said that it is actively promoting (moving you up in their rankings) if your website is mobile ready. This makes total sense and nobody is disputing this, however, this is served as a trigger to get websites all looking good and working great for mobile devices.
Let's ask some questions about your website:
How do I know if my website is mobile ready ?
This is pretty simple, you can ask a web design company like Pebble to check for you or you can go to: https://www.google.co.uk/webmasters/tools/mobile-friendly/ put your website address in the box and ask them to check. You are going to get either one of these:
If you have received this message above then your website is in good shape, mobile ready and Google are not punishing you by moving you down the rankings.
This is a trigger to have your website looked at, it may be that some simple tweaks need to be done to ensure that it is rendering correctly on mobile devices and you are not punished by Google in its rankings but more importantly that users can actually view your website correctly.
I need my website looking at!
This is where companies like Pebble Web Design exercise its expertise. Having years of knowledge and experience means we can take your website out of the dark ages and have it performing well on mobile devices as well as mobile search results.
We hope you found this post useful and for more information about mobile website performance please telephone us on 01733 902070 or drop us an email via our contact form.