What is Google RankBrain?

You would have to be living under a rock to have never heard of Google, but hardly any of us know about the intricate systems behind this web powerhouse!

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It was recently revealed that a key part of the overall algorithm that Google use to filter and rank its search results is a system that they have dubbed ‘RankBrain’. RankBrain is an ‘artificial intelligence’ system that uses a process called machine learning to figure out exactly what people’s searches mean.

By looking at searches that people have made compared to the websites that they actually ended up on, RankBrain can help Google to direct people to pages that are relevant but may not actually contain any of their original search terms. In other words, RankBrain allows Google to find out the general topic of a search rather than simply relying on the exact words that were typed.

RankBrain effectively looks at a search almost like a human would, looking at the bigger picture rather than individual words. A good example would be words with multiple meanings, for example if you searched for ‘Where can I find out how to use a crane?’, RankBrain would be able to tell that you were talking about a piece of machinery rather than a bird.

This is incredibly important as it helps Google to find relevant results for uncommon or long winded searches that before would have led to completely irrelevant pages, potentially saving a lot of time and frustration for users and businesses.

If you would like to get your business ranking on Google, or are interested in any of our other services, please contact Pebble or call us on 01733 902070

What is Google RankBrain?

Posted in Search Engine Optimisation by on 08 August 2016

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What is Google RankBrain? What is Google RankBrain? You would have to be living under a rock to have never heard of Google, but hardly any of us know about the intricate systems behind this web powerhouse!

It was recently revealed that a key part of the overall algorithm that Google use to filter and rank its search results is a system that they have dubbed ‘RankBrain’. RankBrain is an ‘artificial intelligence’ system that uses a process called machine learning to figure out exactly what people’s searches mean.

By looking at searches that people have made compared to the websites that they actually ended up on, RankBrain can help Google to direct people to pages that are relevant but may not actually contain any of their original search terms. In other words, RankBrain allows Google to find out the general topic of a search rather than simply relying on the exact words that were typed.

RankBrain effectively looks at a search almost like a human would, looking at the bigger picture rather than individual words. A good example would be words with multiple meanings, for example if you searched for ‘Where can I find out how to use a crane?’, RankBrain would be able to tell that you were talking about a piece of machinery rather than a bird.

This is incredibly important as it helps Google to find relevant results for uncommon or long winded searches that before would have led to completely irrelevant pages, potentially saving a lot of time and frustration for users and businesses.

If you would like to get your business ranking on Google, or are interested in any of our other services, please contact Pebble or call us on 01733 902070

Contact Pebble

  • Pebble Ltd (Peterborough)
    26 Tesla Court
    Innovation Way
    Peterborough
    PE2 6FL
    Tel: 01733 902070
  • Pebble Ltd (Kings Langley)
    The Old Chapel
    69 Primrose Hill
    Kings Langley
    WD4 8HX
    Tel: 01442 505878