When it comes to social media, one of the most commonly asked questions we get is "What is the best social media platform to use?".
We tend to provide the same answer and this wholly depends on where your customer resides on the social platform scale. As an example, if you are a driving instructor then your business is focused on B2C, so their demographic is not limited to but is generally between 17-25, both male and female and we can generally pop our finger in the air and assume that most of your customers are chilling out on Facebook at the moment, so this is where you would target them for business.
However, this is slightly different for companies that provide business to business services (B2B). At Pebble we provide B2B services so know full well what the challenges are.
Below is a simple make-up of the way companies are effectively marketing their services across the current social media platforms.
Data correct as of June 2015
LinkedIn know this of course and they have recently extended its ads to publishers via the LinkedIn Network Display and according to them you can now reach business prefessionals as well as decision makers both on and off LinkedIn which is great news for you.
Summarising on the data above and how the trending looks, we would recommend LinkedIn as the place to go for new business opportunities.
For more information about Pebble and where our marketing expertise helps other companies please contact us via telephone on 01733 902070 or via email on our contact page.