Choosing And Managing Your Domain Name

When it comes to choosing a domain name for your website it is probably the single most important thing you will do. Your new domain name is a vital factor in establishing a user base and ranking well in search engines such as Google or Bing.

A domain name needs to fit your needs and allow your customers to easily find it.

Simple & Memorable
When you choose your new domain name you will have to make a choice between brand and search terms. Unfortunately, these days the best domain names are gone but you can still, with a little imagination fine the ideal domain name.

Good Idea:
www.yourcompany.co.uk

Bad Idea:
www.your-company-that-sells-this-and-that.co.uk

Domain Extensions
Choosing the right top-level domain extension is hugely important step that is often overlooked. When we talk about domain extensions we mean “co.uk”, “.com” etc.

There has recently been a huge wave of domain extensions available so you should also consider these if they fit your requirement. These extensions are similar to “.football”, “.london”, “.wedding”.

Maintaining Your Domain Name
Once you have decided on your domain and extension, it is important to make sure that it is registered and set up properly. Try not to be fooled into thinking that buying a domain name for £1 is a good idea, they carry alot of additional charges when it comes to actually doing anything with them and you could lose out financially in the long run.

You must also ensure that the domain name is registered with you as the registered legal owner. We have encountered on so many occasions in the past where companies approach us to build websites & ecommerce solutions only to find that the legal owner of the domain is their previous developer or another company completely.

If you are unsure, Pebble can manage your domain portfolio to ensure that everything is setup correctly and you will never have a problem.

For more information about Domain Names, Web Design, Ecommerce or general questions about web related services please contact us.