Jargon Buster

What does hosting mean?

Hosting is shortened from "Web Hosting". All websites on the Internet needs some kind of hosting. This is the location of where all the files are placed.

What does stock photo mean?

A stock photo is often purchased from stock photo websites such as iStock Photo or Shutterstock. These are photos you can buy and download to use either on your website or marketing material. These types of images are bought by many companies and some images can be seen in multiple places.

What is a blog?

Blog is word for Web Log and originally they were used as online journals or diaries to enable people to write about their experiences or lives; an information or discussion site.

What is a broken link?

A non-functioning hyperlink, or a link which does not lead to the desired location.

What is a CMS ?

A CMS stands for "Content Management System" and this is generally a part of your website that you login to securely to make updates to your website.

What is a cookie?

A cookie is a small data file written to your computer that is used to help websites customise users’ experience or be used for record-keeping purposes.

What is a dedicated server?

Used mainly for one customer, a dedicated server is a single web server within a network of computers.

What is a domain name?

A domain name is a series of alphanumeric strings which are separated by full stops, for example www.pebbleltd.co.uk

What is a firewall?

A Firewall can be hardware-based or software-based and can be used to help secure your network.

What is a URL?

A URL is the address of a world wide web page and stands for Uniform Resource Locator.

What is an APP?

An App is an abbreviation for Application, which is a piece of software that can run on your PC, electronic device or phone.

What is an IP address?

An IP address is an exclusive string of numbers that are separated by full stops that can identify each PC to the Internet. The letters stand for Internet Protocol.

What is an organic listing?

When we speak about an organic listing we mean a listing in a search engine like Google or Bing that is not Pay Per Click.

What is cache?

Copy of a web page stored by either a search engine or browser.

What is CPA?

This stands for "Cost Per Acqusition"

What is CPC?

This stands for "Cost Per Click"

What is crawl frequency?

How often a website is crawled.

What is CTR?

This stands for "Click Through Rate"

What is DNS

A DNS, also known as a Domain Name System, is a system for designating addresses to Internet web servers, something similar to an international telephone number, where everyone has their own unique domain name. Each domain name can only consist of alphanumeric characters (letters and numbers) and a hypen (-).

What is Ecommerce?

This is an industry term applied to a website that sells products online.

What is HTML ?

HTML is short for Hypertext Markup Language and is the primary language for creating web pages.

What is SEO?

SEO is the more common term for "Search Engine Optimisation". This is a method of making a website more "Search Engine Friendly" as well as building a strategy of driving more web traffic to your website.

What is WordPress?

WordPress is a popular blogging application that is free to download. It is also a widely used platform for hosting websites as it includes a Content Management System that allows you to update your pages and blog posts via a secure administration area.
  • Pebble (Peterborough)

    26 Tesla Court
    Innovation Way
    PE2 6FL

    Tel: 01733 902070

    View On Map

  • Pebble (Kings Langley)

    The Old Chapel
    69 Primrose Hill
    Kings Langley
    WD4 8HX

    Tel: 01442 505878

    View On Map

Pebble Ltd is registered in England & Wales: 06257777 and registered for VAT No: 993 3500 06

Pebble Ltd is Data Protection registered ZA122783

Contact Pebble

  • Pebble Ltd (Peterborough)
    26 Tesla Court
    Innovation Way
    PE2 6FL
    Tel: 01733 902070
  • Pebble Ltd (Kings Langley)
    The Old Chapel
    69 Primrose Hill
    Kings Langley
    WD4 8HX
    Tel: 01442 505878