Pebble can get your website to the top of Google today
Let’s start of by explaining what “Pay Per Click” actually is.
“These are the adverts you see above the free search results and down the right hand side of the page.”
Using Adwords from Google you are basically bidding against other companies to be in these positions. Being on the first page of Google is highly beneficial for obvious reasons, 90% of all clicks are done from the first page. So as an example, if you sell “home insurance”, an organic SEO campaign will not work for you, a PPC campaign will ensure you appear on the top of the search results page immediately.
You pay Google for each time a user clicks on your link. The cost varies (depending on your industry) and can cost as little as 5 pence up to click through costs of over £10.