These are the adverts you see above the free search results (what we call organic) and down the right-hand side of the page, this is the same for both Google & Bing.
Using Adwords from Google you are basically bidding against other companies to be in these positions. Being on the first page of Google is highly beneficial for obvious reasons, 90% of all clicks are done from the first page. So as an example, if you sell “home insurance”, an organic SEO campaign will not work for you, a PPC campaign will ensure you appear on the top of the search results page immediately.
You pay Google for each time a user clicks on your link. The cost varies (depending on your industry) and can cost as little as 5 pence up to click-through costs of over £150.
Pay Per Click is not just restricted to the ads you see on Google, it also includes Google Shopping and ads you may see whilst browsing other Google products like YouTube.
Learn more about what Google Adwords is here on YouTube
For more information about how a Pay Per Click campaign could benefit your business please contact us on 01733 902070 or contact one of our Google experts via our contact page and we will get straight back to you.