What is a 301 Redirect?

Let us start by giving a bit of a background to what a 301 is.

What is it?
301 is a permanent redirection from one page to another. It is an http status code that is applied to a page when you no longer need it. As an example, if you have a page called “handbags.html” and you create a new page called “handbags2015.html”, if the content is the same you would add a 301 redirect from “handbags.html” to “handbags2015.html”

When Do I Need To Use It?
If you create a new page on your website that is a duplicate of another it is vital to redirect (301) the old page to your new one. It is quite logical as you wouldn’t want a user to read your old content, eventually Google will remove your old page from its index.

Is It Important?
It is vital a 301 redirect is applied, it counts for and retains between 90% – 99% of the link juice that was created for old page and you don’t want to lose all the hard work and reputation that your old page had. As well as this, think about if a user has bookmarked your old page and it is no longer there when they visit it. By adding that 301 redirect you would automatically and seamlessley redirect them.

How Do I Add A 301 Redirect?
This all depends on your website, the technology used or the content management system you have in place. If you are not sure, content Pebble and we can explain quickly how to do this by quickly analysing your current website.

Top Things To Remember
– Every page needs a 301 redirection (you can’t do 301’s in bulk)
– Never just delete a page from your website without doing a 301
– Test your 301 redirect to make sure it is working

If you have any questions about 301 redirects contact Pebble on 01733 902070 or email us via our contact page.